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Where is the business opportunity of IC design industry

  • Categories:Industry news
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  • Time of issue:2020-12-23
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(Summary description)IC design groups lack killer applications this year, and their performance is generally at a historical low. However, with the rise of Smart Handheld Devices and ultrabooks, wireless communication related IC such as WiFi, NFC, SSD, touch panel and other business opportunities will become the new Saviour of IC design industry.

Where is the business opportunity of IC design industry

(Summary description)IC design groups lack killer applications this year, and their performance is generally at a historical low. However, with the rise of Smart Handheld Devices and ultrabooks, wireless communication related IC such as WiFi, NFC, SSD, touch panel and other business opportunities will become the new Saviour of IC design industry.

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2020-12-23
  • Views:0
Information

IC design groups lack killer applications this year, and their performance is generally at a historical low. However, with the rise of Smart Handheld Devices and ultrabooks, wireless communication related IC such as WiFi, NFC, SSD, touch panel and other business opportunities will become the new Saviour of IC design industry.

In the past, with the theme of Shanzhai mobile phone, MediaTek swept the world in the 2G mobile phone fundamental frequency market, and its operation reached a peak. However, with the backward layout of 3G chips, its operation has gone down sharply in recent years. However, after the replacement of functional mobile phones by smart phones, low-cost smart phones or smart phone like chips have become a new battlefield for Taiwan mobile phone chip manufacturers.

Mt6573, the 3.75g smart phone chip of MediaTek, is gradually showing success in the mainland market. In addition to being adopted by Lenovo A60, mt6575, a successor product, will be launched next year. It is said that Huawei will adopt this IC. In addition, MediaTek's smart phone chips are also adopted by Vodafone .

Due to the cooperation between MediaTek and Lenovo, the sales of smart phone A60 in the mainland market has achieved good results, and the number of 3G mobile phone chip customers has reached 2 digits, MediaTek will continue to seize the business opportunities in emerging markets in the future. Morningstar is also optimistic about the business opportunities of 2G mobile phones in emerging markets. In the third quarter of this year, it has launched a new revised smart phone chip 8536n, which is one of the options for China's white brand mobile phones to enter the emerging markets. It is also said that Morningstar will launch 2.75g and 3.75g smart phone chips before the end of the year, which have the opportunity to enter the Nokia supply chain.

In addition to mobile phone chips, WiFi and NFC derived from smart handheld devices are also the focus of IC design industry. According to the research institute Garter (Gu Neng), the future application field of WiFi chip will expand to personal cloud, intelligent networking and other new applications. It is estimated that the demand in 2015 will grow from 800 million last year to 3 billion. And it is worth noting that after 2013, 802.11ac specification will become the new mainstream of WiFi application in PC field, and will be further extended to mobile phones, tablet computers, etc. in addition to Ruiyu, MediaTek will also benefit from the merger of leiling in the future.

As for NFC, liwang, a domestic IC design and service company, has already made a layout in silicon smart finance. With the trend of gradually building smart phones in e-wallet, its contribution to operation will gradually show up. In addition, ultrabook is expected to take off next year, and memory control IC Cluster and module manufacturers will have the opportunity to benefit from SSD business opportunities. As for touch applications, there are also imaginative themes, including Horia and Yili.

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Related information

Application of 3D display and micro projection technology in mobile phone 2020-12-23 10:27:23
Display effect is the facade of mobile phones and other portable devices. It will have a direct impact on the communication between users and the digital world, and even determine the purchase intention of consumers. This is also why touch display technology will promote the sales of iPhones, and even cottage mobile phone manufacturers will try their best to tilt the limited cost to display devices. In addition to the basic requirements of energy consumption, reliability, withstand voltage and display quality, for smart phones, consumers have higher and higher requirements for more real and interesting display experience. These requirements promote the application of 3D display and micro projection technology in mobile phones. The former can bring more real experience for consumers, while the latter can solve the problem that the display screen of mobile phone is too small, and also can derive a lot of interesting and practical applications. At the 4th mobile handheld display technology conference held at the same time of the portable product innovation technology exhibition, Dr. Xu Liangfeng, director of Asia innovation system engineering of Nokia Beijing Research Institute, systematically expounded his views on the application of 3D display and micro projection technology in mobile phones, as well as Nokia's latest research progress in related fields. Adding TC layer to solve the problem of limited viewing angle and damaged resolution of 3D display The current three-dimensional display technology can be divided into four categories: stereoscopic glasses, automatic stereoscopic display, holography and three-dimensional display. The first two of them use parallax to give people 3D images The sense of display enables the left and right eyes of the observer to see images with parallax, thus deceiving the brain and making people feel 3D; holography does not use digital means, but the interference and diffraction of light waves. It can only generate static 3D optical scenes, and it also requires the viewing angle. The amount of 3D image information formed by holography is very large, so it is suitable for mobile phones and other tapes For the application of mobile devices with limited width, 3D display using holographic technology is not suitable; at present, volume 3D display technology can be roughly divided into scanning volume display and solid-state display. Due to the constraints of reliability and performance, volume 3D display technology has not yet reached the stage of large-scale commercial use. Comparatively speaking, the most widely used three-dimensional technology is the former two so-called "pseudo three-dimensional" technology. The first technology is the technology used in 3D movies such as avatar. In this kind of application, the observer wears special glasses and coordinates with the image on the screen through the glasses grating to produce a three-dimensional effect. In mobile phones and other portable applications, it is not convenient to wear glasses, so the grating is placed on the display screen, which is the so-called automatic split stereoscopic display technology. Comprehensive comparison shows that this technology is the most realistic choice of 3D display technology in mobile phone applications. Nintendo, LG and HTC have all launched products with automatic split stereoscopic display technology, namely naked eye 3D display application, but there are also some problems that seriously affect the user experience. For example, you must be in front of the display screen at a certain optimal angle to view the 3D display effect. If you move the position slightly, it will be seriously affected. However, in mobile applications, on the one hand, users are often in motion, and the content of other action games (such as racing) is constantly changing. If you have to enjoy 3D effects from a specific angle, it will obviously seriously affect the user's experience. Moreover, the abnormal frequent switching of 2D display effect and 3D display effect due to the perspective problem will even make consumers feel dizzy and other discomfort. In addition, the vast majority of such three-dimensional technology needs to halve the image resolution. Although the three-dimensional film like Avatar has adopted timing control technology to solve this problem, it still exists in many mobile terminal products. If we want to ensure the 3D effect of multi-user viewing, we will encounter more problems. Xu Liangfeng said that his team has done some exploration to solve these problems. The solution is to place a transmission unit (TC) layer made of special liquid crystal between the backlight and LCD, or directly put it on the LCD. After adding electric field to the TC layer, according to the characteristics of the liquid crystal itself, the liquid crystal cells in the TC layer will be reordered, so as to realize this special grating which can be controlled by electricity. For example, if the electric field is n
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